We, Profound Services (hereinafter referred to as the “Sole proprietorship”) having its office at No 12, 1st Floor Rajiv Gandhi Salai, OMR Service Road, Kandanchavadi, OMR Chennai – 600096, India, represented by its members, where such expression shall, unless repugnant to the context thereof, be deemed to include its respective legal heirs, representatives, administrators, permitted successors and assigns. The creator of this Privacy Policy ensures our steady commitment to Your privacy with regard to the protection of Your invaluable information. This privacy policy contains information about an online Website called www.seretra.com(hereinafter referred to as the “Website”). In order to provide You with Our uninterrupted use of services, we may collect and, in some circumstances, disclose information about You. To ensure better protection of Your privacy, we provide this notice explaining Our information collection and disclosure policies, and the choices You make about the way Your information is collected and used.

ANY CAPITALIZED WORDS USED HENCEFORTH SHALL HAVE THE MEANING ACCORDED TO THEM UNDER THIS AGREEMENT. FURTHER, ALL HEADING USED HEREIN ARE ONLY FOR THE PURPOSE OF ARRANGING THE VARIOUS PROVISIONS OF THE AGREEMENT IN ANY MANNER. NEITHER THE USER NOR THE CREATERS OF THIS PRIVACY POLICY MAY USE THE HEADING TO INTERPRET THE PROVISIONS CONTAINED WITHIN IT IN ANY MANNER.

1. DEFINITIONS

1. “We”, “Our”, and “Us” shall mean and refer to the creators of this privacy policy.
2. “You”, “Your”, “Yourself” and “User” shall mean and refer to natural and legal individuals including Buyers who use the Website.
3. “Personal Information” shall mean and refer to any personally identifiable information that We may collect from You. For removal of any doubts, please refer to Clause 2.
4. “Third Parties” refer to any Website, Firm or individual apart from the User and the creator of this Website.

2. OVERVIEW

We commit to respecting Your online privacy data. We further recognize Your need for appropriate protection and management of any personally identifiable information ("Personal Information") You share with us. Information that is considered personal about You by us includes, but is not limited to, Your name, address, email address, phone number or other contact information. In order to avail any services through the Website, You are required to provide the following information which includes, but is not limited to:

1. Basic information such as device information, operating system, and operating system provided advertising id, IP address, date and time of every user request.
2. User interaction with Our service such as ‘like' or ‘dislike' a product or an inspiration, adding or removing products and inspirations to wish list, sharing a product or Inspiration to social media sites such as Facebook, Google, Twitter etc. and other interactions and dialogs during interactive search.
3. We may use ‘aggregate’ level user information to build marketing profiles, develop technology that can improve user experience, analyse usage of Our Website.

This privacy policy also applies to data we collect from users who are not registered as members of this site, including, but not limited to, browsing behaviour, pages viewed etc.

3. EXTERNAL LINKS ON THE WEBSITE

The Website may include advertisements hyperlinks to other Website, content or resources. We have no control over such external links present in the Website, which are provided by persons or companies other than Us.
You acknowledge and agree that We are not responsible for any collection or disclosure of Your Personal Information by any external Website, Sole Proprietorship or persons, nor do We endorse any advertising, products or other material on or available from such external websites or resources.
You further acknowledge and agree that We are not liable for any loss or damage which may be incurred by You as a result of the collection and/or disclosure of Your personal information by external Website, sites or resources, or as a result of any reliance placed by You on the completeness, accuracy or existence of any advertising, products or other materials on, or available from such Website, Website or resources. This external Website and resource providers may have their own privacy policies governing the collection, storage, retention and disclosure of Your Personal Information that You may be subject to. We recommend that You enter the external Website and review their privacy policy.

4. OUR USE OF YOUR INFORMATION

The information provided by You at the time of registration shall be used to contact You when necessary. For more details about the nature of such communications, please refer to our Terms of Service. Further, your personal data and Sensitive Personal data may be collected and stored by Us for internal record.
We use Your tracking information such as IP addresses, and or Device ID to help identify You and to gather broad demographic information.
In case We are acquired by or merged with another Firm, we shall transfer information disclosed by You and information about You to the Firm we are acquired by or merged with. In the event of a merger or acquisition, we shall notify You by email/by putting a prominent notice on the Website before Your Personal Information is transferred and becomes subject to a different privacy policy.

5. ADVERTISING

The Sole Proprietorship uses some Third Parties to administer a limited set of advertisements on Our Website and portals. During this process, no personal information is leaked. However, aggregate profile information, such as user community, may be used in the selection of advertising to make sure that it has relevance to the User. On some banner ads, an embedded pixel may be present, and while it does not associate with a cookie or other personal profile information, it may return session connection information that allows advertisers to better determine how many individual Users have clicked on the ad banner.

6. COOKIES

1. We use data collection devices such as "cookies" on certain pages of our Website. "Cookies" are small files sited on Your hard drive that assist us in providing customized services. We also offer certain features that are only available through the use of a "cookie". Cookies can also help Us provide information, which is targeted to Your interests. Cookies may be used to identify logged in or registered users.
2. Third party vendors including www.google.com (“Google”) may use cookies to serve ads based on Your visits to this Website. You may visit the Website of the third party and choose to opt out of the use of cookies for interest-based advertising, if the third party offers such an option. You may choose to opt-out of the DoubleClick cookie that Google and its partners use for interest-based advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor's use of cookies for interest based advertising by visiting aboutads.info.)
3. The Website uses HTML5 local storage to create, maintain user session across logins within a browser.
4. The Website also has enabled the Google Analytics/other analytics suites such as localytics, mixpanel, which allows Google/Third parties to collect anonymous data about users on our Website for analytics and Website improvement purpose, in addition to Google advertising cookies and anonymous identifiers. You may choose to opt out of Google Analytics by downloading and installing the Google Analytics opt-out add-on here https://tools.google.com/dlpage/gaoptout/.

7. CONFIDENTIALITY

Your information is regarded as confidential and therefore shall not be divulged to any third party, unless if legally required to do so to the appropriate authorities, or if necessary to ensure Users may fully avail of the services of the Website.
We shall not sell, share, or rent Your personal information to any marketing agencies or any other such companies that indulge in unsolicited communications. Any communication by Us to You shall be undertaken in accordance with Our Terms of Service and Privacy Policy.

8. DISCLOSURE OF YOUR INFORMATION TO THIRD PARTIES

Due to the existing regulatory environment, We cannot ensure that all of Your Personal Information shall never be disclosed in ways other than those described in this Privacy Policy. Although We use industry standard practices to protect Your privacy, We do not promise, and You should not expect, that Your personally identifiable information or private communications would always remain private.
8.1 External Service Providers: There may be a number of services offered by external service providers that help You use Our Website. If You choose to use these optional services, and in the course of doing so, disclose information to the external service providers, and/ or grant them permission to collect information about You, then their use of Your information is governed by their privacy policy.
8.2 Other Corporate Entities: We share much of our data, including Your Personal Information, with Our parent and/ or subsidiaries that are committed to serving Your needs through use of Our Website and related services, throughout the world. Such data shall be shared for the sole purpose of enhancing Your experience of using the Website. To the extent that these entities have access to Your information, they shall treat it at least as protectively as they treat information they obtain from their other members. It is possible that We and/or its subsidiaries, or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, You should expect that we would share some or all of Your information in order to continue to provide the service. You shall receive notice of such event (to the extent it occurs).
8.3 Law and Order: We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights. We can, and You so authorise Us, disclose Your Personal Information to law enforcement and other government officials as We, in Our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose Us/ Us or You to any legal liability.
Any information that You make publically available on the site may be potentially viewed by any party, and by posting such material it is deemed that You consent to share such information with such parties.

9. ACCESSING, REVIEWING AND CHANGING YOUR PROFILE

Following registration, you can review and change the information You submitted at the stage of registration. An option for facilitating such change shall be present on the Website. If You change any information, we may keep track of Your old information.
If You would like to remove Your profile, please, email us at [email protected]. We shall remove Your profile as early as possible generally within 7 working days. We shall retain in Our files, information You have requested to remove for certain circumstances, such as to resolve disputes, troubleshoot problems and enforce Our terms and conditions. Further, such prior information is never completely removed from Our databases due to technical and legal constraints, including stored 'back up' systems. Therefore, You should not expect that all of Your personally identifiable information shall be completely removed from our databases in response to Your requests.

10. SECURITY

We treat data as an asset that must be protected against loss and unauthorised access. We employ many different security techniques to protect such data from unauthorised access by members inside and outside the Firm. We follow generally accepted industry standards to protect the Personal Information submitted to Us and information that we have accessed. However, “perfect security” does not exist on the Internet. You therefore agree that any security breaches beyond the control of Our standard security procedures are at Your sole risk and discretion.

11. INDEMNITY

You agree and undertake to indemnify us in any suit or dispute by any Third Party arising out of disclosure of Personal Information by You to Third Parties either through Our Website or otherwise and Your use and access of Website and resources of Third Parties. We assume no liability for any actions of Third Parties with regard to Your Personal Information, which You may have disclosed to such Third Parties.

12. SEVERABILITY

Each paragraph of this privacy policy shall be and remain separate from and independent of and severable from all and any other paragraphs herein except where otherwise expressly indicated or indicated by the context of the agreement. The decision or declaration that one or more of the paragraphs are null and void shall have no effect on the remaining paragraphs of this privacy policy.

13. AMENDMENT

Our Privacy Policy may change from time to time. Hence, we shall post any privacy policy changes on the homepage of the Website or notify You by email.

14. DISCLAIMER

We cannot ensure that all of Your private communications and other personal information (including sensitive information like credit card information and bank account number) will never be disclosed in ways not otherwise described in this Privacy Policy. Therefore, although We are committed to protecting Your privacy, we do not promise, and You should not expect, that Your personal information will always remain private. As a User of the Site, you understand and agree that You assume all responsibility and risk for Your use of the Site, the internet generally, and the documents You post or access and for Your conduct on and off the Site.

15. QUESTIONS AND SUGGESTIONS

If You have any questions or concerns regarding this privacy policy, you should contact Us by sending an e-mail to [email protected]